Saturday, September 28, 2013

Starting a New Shoe Line Is A Struggle Even for Established and Successful Designer

I am a huge fan of Franceso Russo for many years.  He had designed so many gorgeous shoes while he was working at YSL and Sergio Rossi. I think his designs are not only fashion but arts that deserve a place in a museum.

His break from the big brands and huge marketing machines to start his own label really takes tremendous courage.  For one thing, I have realized he hasn't got his own website yet and his 2014 solo collection hasn't received as much PR and media exposure like his former collections did at YSL and Sergio Rossi.  It just shows that big money and big marketing really make a big difference.

Nevertheless, Franceso is an exceptionally talented designer and artist, I just hope he will overcome the lack of access to the resources and support in running a shoe label and continue to create marvelous shoes. Click here to read his struggle in launching his own shoe label and have a glimpse of his 2014 collection. What do you think of his 2014 collection compared to his previous collections?




No comments:

Post a Comment